Exploring the broader impact of sports on societies and economies in the MENA region, we will examine how sports can lead to social cohesion, create economic opportunities, and inspire a generation towards sustained personal and community development.
Presenting innovative strategies for transforming the sports sector in the MENA region, covering topics such as the professionalization of sports and the integration of technology, thereby increasing the sector's contribution to economic and social objectives
Hear from the players themselves, the stakeholders who are integral to the sports ecosystem in the MENA region. From athletes to coaches, administrators to policymakers, we will examine their experiences, challenges, and visions for the future of sports in their respective domains.