Exploring the strategic vision for tourism development in the MENA region, we will examine how countries are diversifying their tourism offerings, integrating cultural heritage with modern attractions, and adapting to the evolving demands of global travelers.
Delving into the world of Expos and their significant impact on tourism and cultural exchange, we will analyze successful Expo strategies, their economic and social benefits, and how they can serve as a catalyst for regional cooperation and cultural showcase.
Tackling the delicate balance between preserving cultural heritage and embracing modern development, we will debate the integration of historic preservation in urban planning, the socio-economic value of heritage sites, and the identity of MENA cities in the face of rapid modernization.
MENA Annual Conference is Hosted by MENA Student Club at London Business School